Brand board
Everything your team needs to make posts look like Harbor Grill. Started from their onboarding answers.
Logos
Stonewood
Main logo
Stonewood
On dark
Stonewood
Icon only
Fonts
Playfair Display
Headlines
Inter
Captions on images, menus
Colors
Espresso#4A3426
Main color, text on light
Oat milk#EFE6D8
Backgrounds
Sage#6B7F5E
Accents, buttons
Charcoal#1F1E1C
Headlines
Voice and tone
WarmLocalA little cheeky
Talk like a friendly barista who knows your order. Short sentences. One emoji at most.
“Patio's open. Grab a seat in the sun, we'll bring the coffee.”
Do and don't
- Show real people and real food
- Natural light, warm tones
- Mention Whyte Ave
- No politics
- Never call us a chain
- No stock photos
Hashtags and handles
#StonewoodCafe#YEGcoffee#ShopLocal#EdmontonCafe#WhyteAve
Tag @whyteaveyeg on patio posts.
The post editor uses this board: brand colors show up first, hashtags are suggested, and the AI-free caption tips follow the voice.